Green Glass 2

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I am looking at life through a green glass...
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Saturday, December 23, 2006

Poster advertising

We are learning design so we must deal with problems in advertising in the future. When I created the book cover for the book: Design for the Real World by Victor Papanek I have realized that designing advertisement has positive and negative aspects and it is up to you. I have found some advertising and promotion pieces which look good. They are in the collection of AIGA 2006. In my opinion, a good advertising is the one which does not say much lies about the product, just let the visual elements speak for themselves:
Firstly, the "American Dream" poster for Theatre S3 designed by Michael Bierut:

I think the idea is interpreted very clearly and impressively here. The fork is a little bit skewed but still creates a balance for the poster. The typography is hand made by designer and they are around the fork. All of them make the poster a special and ironic view.

This poster "Ozone" made by Douglas G.Harp (1993) is a good example of the combination between typography and image. I think the missing of the word "O" represents the hole of ozone layer of earth. The background color also signifies the polution atmosphere.

The next is the poster "Now is not the time to compromise" by Craig Frazier in 1994. This poster looks like a impressionism painting. The designer uses very strong and hot colors to convey the meaning of the poster and maybe designer's feelings. Looking at this poster, we can see at once that there is no time to wait.

The last is a poster "Recruitment" of Herman Miller. He has been a internship student of Graphic designer for over10 years. He made this poster and sent it to companies to get experience in the "real world". The special thing in this poster is that it is made from a very low budget. As you see, the image is merely a line art picture. Some people think this is an infinity symbol, others think that it is only a man with a hat. It is up to you.
You can find more pieces at http://designarchives.aiga.org/

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